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It affects the readability and visual appeal. Leading refers to the spacing between lines of type. If you need to change only the spaces between two characters, you’ll adjust the kerning. Tracking will adjust spaces for a whole block of text. Note that it’s the size of the whole font and not just one letter.

Point refers to a font’s size and the vertical distance from the top to the letter’s bottom. Typically, weights are variants of thin, bold, black, or regular. Weightįont weight refers to the thickness of a character’s strokes. It is helpful because it lets you set different spaces between the letters of a word if you need to. The horizontal space between two characters is known as the kerning.

Arial is an example of a font family – it has Arial Regular, Arial Bold, Arial Narrow, Arial Italic, and more to choose from. You may also like: Essential Guide to Buying and Selling NFTs Font FamilyĪ font family is a group of fonts that have been designed to be used together. Fonts have specific styling elements like width, height, and point size. For example, Calibri Bold and Helvetica Bold are fonts. This term refers to a group of characters with the same design, such as Calibri, Helvetica, Georgia, and Arial.Ī font is a part of the typeface you’re using and is in a specific style.

Typeface is sometimes used interchangeably with font, but doing so is incorrect. Typography can refer to the letters’ size, the way they’re displayed, letter-spacing, and line-spacing. This is the technique (some would say art) of making written language visually attractive and appealing. Key Terminologyīefore we dive into the finer details of typography and color, we’ll briefly look at the terminology we’ll be using. In marketing, this is an invaluable ability. These examples show just how vital color palettes and font are.Īdditionally, good typography makes it easier for your website visitors to scan through your content.Įvery font and color on your site can help you control what your audience sees. Logo design trends 2023 | 2023 logo design 3d | 2022 logo design trends | design trends 2023